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Experiential

Experiential Work

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My concept and pitch won the Michelob ULTRA XM business for Mosaic.
When you’re active, you naturally have fun being fit.

My concept and pitch also won Michelob ULTRA Pure Gold business for Mosaic.
I worked on everything from large scale events like Michelob ULTRA Pure Gold’s sponsorship presence and brand experience at the inaugural World Surf League Founder’s Cup of Surfing held at the Kelly Slater Wave Company’s Surf Ranch, to their footprint at SAMCOM, to smaller retail activations.

My concept won Bacardi’s 2018 Halloween Event for Mosaic.
Bacardi presented ‘Liberate Your Spirits’ Halloween Bash with Ciara and Swizz Beats in Brooklyn, NY on October 30th, 2018.
Just like Bacardi’s signature zombie cocktail is made up of a light and dark spirit, so too are each and every one of us.
Upon arrival, guests were tempted by muses and oddities who presented tarot cards that directed them to reveal their sinister or celestial sides. Inside the party, costume wardrobes and glam squads worked their magic to transform guests into their spirits. Guests enjoyed Bacardi Zombies and released their spirits on the dance floor.

Made a big splash at AB InBev’s Senior Leadership Convention with an entire animated and soundscape content tunnel for their new sustainability program, 100+.
AB InBev was looking for us to create a 10x10 footprint for the Senior Leadership Convention. I had bigger plans. My concept and pitch awarded Mosaic a completely immersive content tunnel at the SLC that needed storyboarding, animation, a script, a soundscape, as well as the main 100+ on-stage presentation. For that we created another video which needed a script, animation and voiceover. This work then led to winning AB InBev’s 100+ online forum and employee onboarding program.